Mercer & Wells, London’s finest gift destination, launches
with a beautiful shop on Chancery Lane and the promise of
a website that will make gift buying a stress-free experience.

The Chancery Lane shop, with its distinctive black, white and yellow colours, is a luxurious one-stop store that offers gifts for a wide range of recipients: babies, mums, dads, husbands, wives, boyfriends, girlfriends, friends, mistresses and even oneself.

Big-name luxury brand Georg Jensen silver housewares and watches sit next to travel books about London whilst smart laptop bags for men and women are readily available for the busy professionals in the area. Smaller producers from East London, such as handmade Dynasty jewellery and Cyclodelic biking products, are perfect for the quirkier recipient, while Marimekko notebooks, handmade greeting cards and children’s toys and blankets round out some of the other pieces on offer.

Gigantic worked alongside founder Justine Potts to create this classy new brand. We then designed and developed the Brand Identity, Commisioned illustration by the fabulous Lizzie Allen… Designed Loyalty cards, Packaging, Ribbon, Wrapping Paper, Created tube Ad’s for the launch, Interior & Exterior Signage, We even designed the doormat.

The Magento E-Commerce solution for the Mercer & Wells site is due to launch November 2010.